How to Advertise your Business Online

Online Advertising Options
By Crissy Herron Gipson (www.IndieBizChicks.com)

Advertising your business online is more than just throwing up a website. It also doesn't matter if you want to run a business strictly online or if you're bringing your brick and mortar business online. Both types will benefit by doing the same type of advertising online.

Many people want to put their offline business on the Internet but don't know how to go about getting people, outside of their current local customers, to visit their site. This is basically the same with those starting a business strictly online. You want your site to get noticed by people all over the world, not just those you've told "Hey, we've got a website now."

Here are just a few ways you can advertise your business online.

1. Networking with like minded business owners.
2. Advertise on other sites who attract your target customers.
3. Visit forums and blogs that your target customers would frequent. Comment and lend your expertise and advice in your field.
4. Don't SPAM anywhere.
5. Learn search engine optimization (SEO) and apply it to your website as you build it.
6. Write press releases and submit them to various sites that accept press release submissions.
7. Create Google AdWords campaigns.
8. Continually add quality, relevant content to your site that your visitors would be interested in.
9. Write articles and submit them to article directories.

These are only a few of the ways to help get people visiting your site, but remember that you can't possibly get the word out with just one form of advertising, so broaden your horizons, don't be afraid to learn something new. If you don't have the time to do all these things yourself, find someone who specializes in the areas you aren't as strong in. Some examples of this are search engine optimization and press release writing. There are lots of qualified individuals who do those things for a living and would be more than happy to help you get the exposure your business deserves.

For more business information, visit www.IndieBizChicks.com

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Replies to This Discussion

Permalink Reply by LostCreekCreations on June 10, 2008 at 4:58pm: Thanks so much for the pointers. and am in the process of building my website. There is so much to do to get the word out there and it sure helps for pointers from people.; ▶ Reply to This

Permalink Reply by Robin on June 11, 2008 at 5:33am: Promote, Promote, Promote!!!! Thanks for the tips
Robin; ▶ Reply to This

Permalink Reply by Crissy - IndieBizChicks on June 12, 2008 at 7:11pm: LostCreekCreations - you are right; there is a lot to do in the beginning stages when you are just starting out. but once it is up and running, you'll be so glad you took the time to put up a site!

Robin - yes, it is all about promotion, huh? : ); ▶ Reply to This

Permalink Reply by giftbird on June 18, 2008 at 12:11am: Wow! Great tips. Do you ever use top100 sites?; ▶ Reply to This

Permalink Reply by The Beadin' Path on June 18, 2008 at 6:52pm: These are great suggestions! Recently tried the Press release and that has been great!
:; ▶ Reply to This

Permalink Reply by Laura Vince on June 19, 2008 at 1:23am: Thanks for the tips, I need all the help I can get!; ▶ Reply to This

Permalink Reply by Kaye's Kreations on June 19, 2008 at 7:43am: Thanks so much for the advice! :); ▶ Reply to This

Permalink Reply by RetroCycle on June 23, 2008 at 11:46am: Great info! Thanks :); ▶ Reply to This

Permalink Reply by Teri Baskett on July 16, 2008 at 7:41pm: I have subscribed to the indiebizchicks 100 days article list and so far, it's been pretty good---yes some I knew, but other suggestions were spot on with things I'd never considered but which were very "do-able" regardless of what experience I have with programming. I've really enjoyed this so far, thanks so much.

TeriB
http://sandtcreations.etsy.com; ▶ Reply to This